Thesis Corner: Sport Event Sponsorships May Not Be Worth Their Price Tag

All marketers face the dilemma of how to promote their brand to consumers creatively and memorably. Today, there are so many platforms to advertise ranging from television, internet, print, radio, and out of home (billboards, bus skins, etc). But among competitors making equal or more noise, how how will advertisers get their brand to stand out? Sponsoring a sporting event (sports marketing) is a nontraditional out of home marketing tactic that many companies believe to have profitable commercial promise. But as several companies attempt to insert their brand in arenas everywhere, how much do we undercut the lucrativeness of these Continue reading Thesis Corner: Sport Event Sponsorships May Not Be Worth Their Price Tag

Fantasy Economics

Bored with your fantasy football league? Ever considered switching its basis in sport out for something more exciting, like economics? This not-so-common fantasy of fantasy economics turns out to be a reality. It’s called the IDEAS Fantasy League  The league functions just like a fantasy football league except that instead of simulating a sports franchise, the league “allows you to pretend you are at the helm of an economics department.” The goal is essentially to stuff your team with economists whose publications receive the most attention: downloads, abstract views, and citations in other publications. Some interesting nuggets from the rules of Continue reading Fantasy Economics