Prisoners Dilemma – Sound Economics

Heart of Gold: Game Theory in Game Show “Golden Balls”

Posted on November 9, 2017 by Abigail Rawson — No Comments ↓

Would you trust a complete stranger to cooperate with you when money is on the line? Would you deceive them instead and take the money for yourself? These questions are put to the test on the British TV game show called “Golden Balls”, which ran from 2007 to 2009. After several rounds involving strategizing, cooperating, and lots of golden balls, the final round consists of an all-or-nothing decision between the two finalists. The jackpot will either go to only one of the two contestants, be split in half, or be lost by both players. This is because each finalist has Continue reading Heart of Gold: Game Theory in Game Show “Golden Balls”→

Thesis Corner: Sport Event Sponsorships May Not Be Worth Their Price Tag

Posted on March 7, 2014 by Holly Ross — No Comments ↓

All marketers face the dilemma of how to promote their brand to consumers creatively and memorably. Today, there are so many platforms to advertise ranging from television, internet, print, radio, and out of home (billboards, bus skins, etc). But among competitors making equal or more noise, how how will advertisers get their brand to stand out? Sponsoring a sporting event (sports marketing) is a nontraditional out of home marketing tactic that many companies believe to have profitable commercial promise. But as several companies attempt to insert their brand in arenas everywhere, how much do we undercut the lucrativeness of these Continue reading Thesis Corner: Sport Event Sponsorships May Not Be Worth Their Price Tag→