HCA (one of the nation’s largest hospital chains), has decided to pay back six billion dollars in federal pandemic aid, offering the company some financial flexibility it had lost when it took the infusion of cash, according to its executives. On Thursday, they said they would return the roughly estimated $1.6 billion it received in direct relief from the government, and repay its relief loans, causing them to be $4.4 billion ahead of schedule because they felt that it was “appropriate and the socially responsible thing to do.” The company’s finance chief told analysts through a call that the repayment Continue reading How are hospitals handling their financials though COVID?
All marketers face the dilemma of how to promote their brand to consumers creatively and memorably. Today, there are so many platforms to advertise ranging from television, internet, print, radio, and out of home (billboards, bus skins, etc). But among competitors making equal or more noise, how how will advertisers get their brand to stand out? Sponsoring a sporting event (sports marketing) is a nontraditional out of home marketing tactic that many companies believe to have profitable commercial promise. But as several companies attempt to insert their brand in arenas everywhere, how much do we undercut the lucrativeness of these Continue reading Thesis Corner: Sport Event Sponsorships May Not Be Worth Their Price Tag