Private vs. Public Investments for Infrastructure: The Constant Battle

Recently, I discussed why a private investment in building the Seattle arena made sense for the major parties involved (especially the citizens). I have been involved in many heated discussions about why public investments in arenas/stadiums are very frustrating but won’t get to deep into that right now. The main conclusion is that either the city that has the team will cough up the money or the owner will relocate to a different city since¬†the city officials¬†are willing to pay the cost of having the team. The owners will always have the power to have public investment unless there is Continue reading Private vs. Public Investments for Infrastructure: The Constant Battle

Bribing Kids For Better Grades

Education is an investment for children. This is much more apparent in higher education as college students pay top dollar to get a degree that will hopefully provide them with a higher salary in the future. This reasoning still holds true for younger kids. Even through elementary school and high school, students offer up their time as opportunity cost for education. We know that as a society, we all profit from the external benefit that comes from education. But we also know that we value future benefits less than we value current benefits. So how can we encourage society to Continue reading Bribing Kids For Better Grades

Thesis Corner: Sport Event Sponsorships May Not Be Worth Their Price Tag

All marketers face the dilemma of how to promote their brand to consumers creatively and memorably. Today, there are so many platforms to advertise ranging from television, internet, print, radio, and out of home (billboards, bus skins, etc). But among competitors making equal or more noise, how how will advertisers get their brand to stand out? Sponsoring a sporting event (sports marketing) is a nontraditional out of home marketing tactic that many companies believe to have profitable commercial promise. But as several companies attempt to insert their brand in arenas everywhere, how much do we undercut the lucrativeness of these Continue reading Thesis Corner: Sport Event Sponsorships May Not Be Worth Their Price Tag