Sponsorship – Sound Economics

Dependency on Sponsorship: Professional Gaming

Posted on October 30, 2016 by Cole Driscoll — No Comments ↓

Video games have been around since the 1950s when the “cathode-ray tube amusement device” was first invented. But now video games have taken a new form of entertainment as “professional gaming” has become popular in the last few years. The video game industry has seen much growth, especially over the 21st century, and the industry has realized a total revenue of about $23.5 billion in 2015. Of course, with this type of money flowing into the industry there must be consumers who are dedicated to these products and there are. The reason that the industry has been expanding is because Continue reading Dependency on Sponsorship: Professional Gaming→

Thesis Corner: Sport Event Sponsorships May Not Be Worth Their Price Tag

Posted on March 7, 2014 by Holly Ross — No Comments ↓

All marketers face the dilemma of how to promote their brand to consumers creatively and memorably. Today, there are so many platforms to advertise ranging from television, internet, print, radio, and out of home (billboards, bus skins, etc). But among competitors making equal or more noise, how how will advertisers get their brand to stand out? Sponsoring a sporting event (sports marketing) is a nontraditional out of home marketing tactic that many companies believe to have profitable commercial promise. But as several companies attempt to insert their brand in arenas everywhere, how much do we undercut the lucrativeness of these Continue reading Thesis Corner: Sport Event Sponsorships May Not Be Worth Their Price Tag→