The Wrong Track
In Simpler: The Future of Government, Cass Sunstein sets the behavioral economics stage by framing the impacts of either staying the course or effortfully taking an action. Often, the choices we make can be thought of as either “do nothing” (and stay the course) or “do something” and decide to engage in a particular action. So the decision to eat a brownie might be a decision between saying the course (not eating because I’m ok with the status quo) and taking the action (chowing down). Many of us are particularly inclined to do … well … nothing. This effect, the status quo bias, has been well-documented. Since it Continue reading The Wrong Track