Why so many people buy from designer brands
Designer brands have a choke hold on many Americans with them running to go buy pieces from the latest collections, but why would so many people buy from brands like Gucci or Hermes? Around 38% of Americans bought luxury shoes in 2018 with a large proportion of them not even able to afford their purchases. A completely rational person would always act in their best interest, avoiding debt or making purchases that would better suit their income. However, people don’t act rationally, many people would rather spend thousands of dollars on a luxury branded bag with a similar quality and Continue reading Why so many people buy from designer brands