The Irrationality Behind Funerals
The funeral industry generates roughly 16 billion dollars of revenue in the U.S. Over the past decade, dying has become more expensive, with the average funeral costing around $9,000. More people are choosing to cremate or have a small service with less expensive caskets and burials. An entirely rational person would try to maximize value while minimizing expenses, but a rational decision-making process, especially regarding grieving the loss of a loved one, becomes quite difficult especially due to the environment of funerals. It becomes easy for funeral homes to take advantage of the emotional vulnerability families are in when planning Continue reading The Irrationality Behind Funerals