Metropolitan Market, Supermarket Layouts, and Impulse Purchases
During a lecture about food, my French professor mentioned that Metropolitan Market’s displays make it difficult for her to avoid spending more than necessary at the grocery store. I too am guilty of purchasing many impulse buys at the Met, especially if I shop while hungry. The bakery greets guests at both doors, the cheese aisle sits against the entrance wall, and customers must pass the hot foods and already prepared meals in order to reach the produce, meat, and seafood. The Met creates the perfect atmosphere for impulse buys. Grocery stores lay out products in configurations that optimize consumer Continue reading Metropolitan Market, Supermarket Layouts, and Impulse Purchases