For Free-to-Play Games, Balancing Digital Markets Can Prove Challenging
As so-called “free-to-play” video games continue to gain popularity, the business models funding them are undergoing significant scrutiny. Popular games like Dota 2 and League of Legends have somewhat similar business models, largely centered around the sale of digital cosmetics, sometimes known as “skins”. These items give in-game characters a different look of some sort, and for the most part can only be acquired with “real” money. For Dota 2, the cosmetic market is integral to the game’s existence, essentially keeping the free-to-play model a plausible way for publisher and developer Valve to make money. Artists and 3D modelers design Continue reading For Free-to-Play Games, Balancing Digital Markets Can Prove Challenging