Advertisers and Social Media: The Endless Struggle

Facebook is under considerable scrutiny from angry companies that use its platform to advertise to its users. What has them upset is Facebook’s two-year long deliberate embellishment of the reported length their users spend watching ads. By not counting video views of less than three seconds, Facebook’s metric overestimated how long users watched ads on the site. This allowed Facebook to charge firms more to advertise on its platform than it otherwise could have en route to generating $5.2 billion in ad revenue in the first quarter of 2016. Companies are understandably upset because the length viewers watch ads on Continue reading Advertisers and Social Media: The Endless Struggle

Economics in social media

As an academic blog, Sound Economics is our way, as students and faculty of economics, to explore economic ideas publicly, engage in debate, and exchange reactions to and analyses of current events. These forums have played an increasing role in economics in recent years. As further evidence of the expansion of economic discussions online, last week former Fed chair Ben Bernanke announced his new blog, hosted at the Brookings Institution. In his own words, Now that I’m a civilian again, I can once more comment on economic and financial issues without my words being put under the microscope by Fed watchers. I look Continue reading Economics in social media