Advertising in the Era of Ad Blockers: A Brief Introduction
Ad blockers have become something of a staple for regular internet users, with plugins such as Adblock Plus and uBlock Origin having more than 17 million downloads between them on Google Chrome alone. This should come as no surprise to anyone who has spent a significant amount of time online, as advertising is simply everywhere, from insidious advertisements on the tops of web pages to more intrusive forms such as the notorious pop-up. According to a study cited by advertising company Pagefair, there were approximately 198 million active ad block users globally. These users put an alleged $22 billion dent Continue reading Advertising in the Era of Ad Blockers: A Brief Introduction