“City Folks Just Don’t Get It”: Farmersonly.com

In 2005, a new niche dating site sprung up. Founded by Jerry Miller, an agricultural marketing specialist, Farmersonly.com grew from 2,000 to 2 million members in the first five years. Farmers Only joined the ranks of other niche dating sites like: Seekingarrangement.com, which links sugar daddies or mommas with sugar babies; theatlasphere.com, for lovers of Ayn Rand’s works; and cupidtino.com, for people who love Apple products. These niche dating sites are examples of thin or narrow markets, where the number of buyers and sellers are limited. While there are some incongruities between dating and other markets, mainly that the dater is simultaneously a “seller” and “buyer,” the concept Continue reading “City Folks Just Don’t Get It”: Farmersonly.com