Podcasting: An Emerging Industry? (Part 1)
I’m sure many Sound Economics readers regularly use podcasts to get econ-related news and discussion. Personally, I regularly tune in to APM’s Marketplace, NPR’s Planet Money, and and WBUR’s Here and Now. Although podcasts are likely not particularly obscure among our audience, they do not register much with the vast majority of the American public: just 29 percent of Americans had ever listened to a podcast. In fact, the medium is so niche that when This American Life released its podcast-only spin-off show Serial, it provided a special YouTube instructional video on how to use it. It so happens that that project, Serial, quickly became Continue reading Podcasting: An Emerging Industry? (Part 1)