Advertisers and Social Media: The Endless Struggle
Facebook is under considerable scrutiny from angry companies that use its platform to advertise to its users. What has them upset is Facebook’s two-year long deliberate embellishment of the reported length their users spend watching ads. By not counting video views of less than three seconds, Facebook’s metric overestimated how long users watched ads on the site. This allowed Facebook to charge firms more to advertise on its platform than it otherwise could have en route to generating $5.2 billion in ad revenue in the first quarter of 2016. Companies are understandably upset because the length viewers watch ads on Continue reading Advertisers and Social Media: The Endless Struggle