Gender-based Price Discrimination

The Pink Tax refers to the extra cost added to goods that are targeted towards women. Named for the color traditionally used to market products to women, the Pink Tax primarily affects personal hygienic products like razors, hair products, and other beauty products. While these products don’t need to be gendered, marketers tend to target these products based on gender and upcharge women for similar or the same products. Brands have also been known to limit the product size for women in a strategy called ‘pink it or shrink it’. When analyzing products such as deodorant, razors, body wash, and Continue reading Gender-based Price Discrimination