A Perfectly “Hip” Competitive Market

Hipster. There is a lot of requirements for a person to be able to be associated with this word. Vintage clothing, vinyl records, interest in independent and underground bands. And craft beer. Many different industries have been impacted positively by this new movement, especially microbreweries residing in the beer universe. A microbrewery or craft brewer has been defined by the Brewers Association as being “those that produce fewer than six million barrels a year and are less than 25 percent owned by a large beverage maker.” The demand for these craft beers has been rising in the last few years Continue reading A Perfectly “Hip” Competitive Market