The Fantasy Industry

Fantasy sports has gained significant mainstream popularity over the last few years. In 2012, fantasy leagues reaped over $1.5 billion in entry fees. They’re so popular, in fact, that they’ve inspired offbeat spin-offs like a fantasy economics league (which I wrote about last week). Just like any other big ticket industry, a number of firms have popped up to cater to its needs. One example: Say the star quarterback of your fantasy team suffered a season-ending knee injury. Or, if you’re more disposed to participate in a fantasy economics league, your star department member unexpectedly developed an allergy to coffee. Either Continue reading The Fantasy Industry