Fantasy sports has gained significant mainstream popularity over the last few years. In 2012, fantasy leagues reaped over $1.5 billion in entry fees. They’re so popular, in fact, that they’ve inspired offbeat spin-offs like a fantasy economics league (which I wrote about last week). Just like any other big ticket industry, a number of firms have popped up to cater to its needs.
Not only do these firms evidence America’s passion for fantasy sports, but they also illustrate the rapid versatility of our free market system. Entrepreneurs will meet pretty much any demand if they can make a profit. Planet Money contributor Lisa Chow wrote about these fantasy services in a post on their blog, which you can find here.