The Economics of Media Franchises
Movie franchises are having a bit of a moment right now. Between Star Trek, Star Wars, J.K. Rowling’s Wizarding World, the Marvel Cinematic Universe, and the DC Extended Universe, it is almost impossible to escape movie franchises. And if you did not start all of these at the beginning, good luck catching up (take the Marvel Cinematic Universe for example; there are 17 movies already). The amount of time and money required to catch up on these franchises would be quite large. Say, for example, that the average length of a movie is two hours, it would take almost a Continue reading The Economics of Media Franchises