Podcasting: An Emerging Industry? (Part 2)
The (brief) history of how podcasting came to somewhat surprised me as I was researching this article. The medium has existed through all of my adult and adult-ish life. I had always assumed that it was some corporate project (maybe of Apple?) that others jumped in on it. It turns out, this is not the case at all. In fact, almost the exact opposite occurred. The idea of serialized audio predates the advent of mainstream digital personal audio devices. NPR’s Planet Money ran an episode about a guy who claimed to have patented the concept. He ran a company called Personal Audio that delivered magazine articles read aloud to subscribers via cassette tape. Continue reading Podcasting: An Emerging Industry? (Part 2)