Tag Archives: Facebook

Advertisers and Social Media: The Endless Struggle

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Facebook is under considerable scrutiny from angry companies that use its platform to advertise to its users. What has them upset is Facebook’s two-year long deliberate embellishment of the reported length their users spend watching ads. By not counting video views of less than three seconds, Facebook’s metric overestimated how long users watched ads on the site. This allowed Facebook to charge firms more to advertise on its platform than it otherwise could have en route to generating $5.2 billion in ad revenue in the first quarter of 2016. Companies are understandably upset because the length viewers watch ads on Continue reading Advertisers and Social Media: The Endless Struggle→

Facebook’s New Reactions

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In the past few weeks, you might have noticed that Facebook rolled out new ways for you to react to your friends’ posts. You’re no longer limited to just “liking.” Now, among other things, you can express laughter, “wow,” sadness, and anger. Fom the user’s perspective, is almost definitely a good thing. Deciding whether it’s polite to like a post about your friend’s dead pet fish was always tricky. You might think that providing a more nuanced way to react to your friends’ lives explains why Facebook implemented this feature, but that’s not the whole story. Providing a satisfying user experience isn’t their only Continue reading Facebook’s New Reactions→