Costco: When Breaking The Rules Pays Off
When Costco (“Price Club” at the time) opened over 40 years ago, they were the first of their kind. They bought a warehouse with the idea of creating a store for businesses to shop at. A novel idea. Even further, they required their customers to pay just to shop in their store. At first, the business was a complete disaster. “The small businesses didn’t come. They didn’t spend money and we, after a relatively short time – maybe a few weeks – were basically going bankrupt.” –Founder Robert Price Once the store opened their doors to the public (not just Continue reading Costco: When Breaking The Rules Pays Off