It’s a High Risk Business: Music Festivals

In the past decade music festivals have become bigger and bigger as attendance at major festivals continuing to grow. One of larger festivals in the US is Coachella Music and Arts Festival located in southern California. Coachella started out with a crowd of 25,000 people in 1999 and has grown to more than 600,000 attendees in two weekends. It’s not just Coachella that has record breaking attendance, the Electric Daisy Carnival in Las Vegas recorded 400,000 attendees in a single weekend. With attendance numbers like this it is worthwhile to take a look into incentives for companies to organize these Continue reading It’s a High Risk Business: Music Festivals