Since her Netflix show “Tidying Up,” Marie Kondo has become famous for her KonMari method. Marie Kondo has helped tidy households through her technique which places a high value on showing a deep gratitude for all of your belongings. She urges people to keep only those items which spark joy. Things which do not spark joy are then thanked and discarded. When thinking of this method in terms of economics instead of asking if an item sparks joy, we can ask “does it spark utility?” Utility is the term economists use to label the satisfaction or benefits consumers get from consuming Continue reading Does it Spark Utility?