Thesis Corner: All About the Craft Beer Industry
In the past, I’ve written Thesis Corners on the biological importance of water and coffee’s link to national health, but today’s blog will focus on the industry changes happening to another beverage: beer. From a brewer’s standpoint, the beer business is a precious trade that stimulates one’s business savvy, scientific know-how, and an artistic expression to some degree. This week I had an email exchange with senior Eric Hopfenbeck, who tackled the entire craft brewing industry for his thesis. Read on to understand what classifies a craft brew, how this beer category is capturing market share from the Goliath beer companies, and a potential Continue reading Thesis Corner: All About the Craft Beer Industry