Amazon.com Continues to Expand into Europe Amidst Business and Legal Difficulties
(Photo Made in Powerpoint) Amazon continues to dominate in the US with 50% of e-commerce going through its marketplace but, it is finding resistance abroad in Europe. The super-company retains 22% of Western Europe e-commerce and finds an even greater discrepancy between its clothing department with 35% of the US market and 8% in Europe. European companies have been successful in holding onto their market share through a combination of promoting their own online stores and producing high quality goods and customer service only single industry brick-and-mortar stores can provide. Amazon is not focusing on being a purveyor of specialty Continue reading Amazon.com Continues to Expand into Europe Amidst Business and Legal Difficulties