Take Craft Back: Beer Idealism or Crafty Marketing?
If you are connected with the world of beer, brewing, or hops, you may have heard of the campaign “Take Craft Back,” a campaign organized by the Brewer’s Association, a trade group of brewers focused on craft and home brewing, to buy out Anheuser-Busch InBev (ABI). ABI is a Belgian-Brazilian-American brewing conglomerate which controls 70% of the US beer market alongside Molson Coors. ABI is currently valued at $213 billion, which is the alleged goal of the Take Craft Back campaign, which they describe as the world’s largest crowdfunding effort. On their website, they estimate it would take $653.57 from everyone in Continue reading Take Craft Back: Beer Idealism or Crafty Marketing?