$5 Foot-gone

Subway’s five-dollar foot-long deal is no more. But when and why did this renowned campaign end? Simple economics can shed light into this decision: it was no longer profitable for Subway to continue to offer a sandwich for such a low price. In fact, in some locations it never was profitable, and many individual store owners have been contesting it since the beginning. Unlike many fast food chains in the United States, it is up to each Subway store owner to set the prices for their location that maximizes their individual profits. However, in 2004, Stuart Frankel had an idea Continue reading $5 Foot-gone