The Why Axis: How to get People to Give More
In Chapter Nine of the The Why Axis, Uri Gneezy and John List examined some of the conventional wisdoms about the techniques used in charity fund raising to try to determine if they really work at all, as well as which work better than others. What are the motivations for people to give to charity? How might these motivations be exploited to get people to donate more? The authors noted that in their travels, that most charities rely on the assumptions and conventional wisdoms of the previous decision makers, “rather than verifiable data.” One of the conventional wisdoms John came Continue reading The Why Axis: How to get People to Give More