Introduction to Econ Book Club: The Why Axis
Sound Economics has begun its first ever book club where we have chosen to read The Why Axis; Hidden Motives and the Undiscovered Economics of Everyday Life, by Uri Gneezy and John A. List, who are two of Forbes magazine’s “worlds most powerful economists”. The aim of their book is to provide the breakthrough ideas to challenge the assumptions of human decision-making. Gneezy added that the book provides “new understanding of the hidden motives that drive people to behave the way they do and of how we can achieve better outcomes for ourselves, our companies, our customers, and society Continue reading Introduction to Econ Book Club: The Why Axis