Say Thank You and Kiss the Traditional Economy Goodbye
It seems like everybody who watches Marie Kondo on Netflix ends up furiously cleaning out their room while mumbling, “does this bring me happiness?” It’s not hard to see that minimalism is a re-emerging trend hitting consumer behavior full force. It originated as an art movement during the 1960s and since then has developed to become a lifestyle; mainly because of financial trauma caused by the 2008 crisis. People were forced to reduce ownership of excessive goods and consciously reflect about their purchases. This is the whole minimalist purpose: to only keep truly useful, beneficial, and memorable items. But why has Continue reading Say Thank You and Kiss the Traditional Economy Goodbye