Do you Stand or Walk on an Escalator? Lemming Decision Making
Economic models assume consumers choose the bundle of goods that will maximize their utility. It’s no secret that this assumption holds very little water –that consumers fail to make utility maximizing choices in their day to day lives– and it can be interesting to look at examples of these failures of decision making. One interesting example of consumers incorrectly maximizing their utility is lemming decision making. Lemming decision making is essentially what happens when someone does something incorrectly just because everyone else is also doing that thing incorrectly, without actually evaluating the various outcomes and making a real decision about Continue reading Do you Stand or Walk on an Escalator? Lemming Decision Making